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The theme for 2016 is “Sustainable User Experience (UX)” or “Green UX.” Sustainability and UX design are innately intertwined since they are both about creating the best experience for people. Green processes and sustainable products take into account goals such as recycle, reuse and incremental improvement. It’s about taking existing products and services and developing ways to refine and redesign them to be more effective, efficient and reusable in ways that enhance a person’s life.

Green UX draws from individual needs and goals to generate products and services that both improve user experience and increase the convenience of environmentally friendly behaviors.

This year’s theme, sustainability, coincides with the recent adoption of the United Nations Sustainable Development Goals (SDGs). The UX design lens can improve efforts to “end poverty, protect the planet, and ensure prosperity for all” by giving disadvantaged individuals a seat at the table. This can be done in part by taking the ‘user experiences’ of SDG efforts into account. Within this framework, “users” are the people who will be affected by SDG policies and initiatives and “experiences” relate to the encounters, interactions, etc. that people will have with policies and initiatives as SDG efforts continue.
Source: World Usability Day

WUD 2008 - 2019

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Communication and Media Studies
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